Triclosan is out.
The introduction of newer Optic White products may ebb or stop that trend, but for now Crest is showing some excellent momentum in the U. And as such, we feel it's easy enough to state that either Pro-Health or Total clearly makes the best choice in multi-care dentifrices.
As the company boldly states on in its press releases, Colgate Total is the "only toothpaste approved by the Food and Drug Administration to prevent gingivitis, as well as by the American Dental Association to fight plaque and gingivitis. The two dominant brands in the category of multi-care toothpastes are Colgate Total and Crest Pro-Health.
Both of these companies have a reputation for producing effective quality products. Probably the most commonly found toothpaste benefit.
Nor can we imagine how Colgate's knockoff would be lacking.